You’ve decided on daily monitoring, but don’t know where to start. You don’t need to worry because you’ll be more productive if you follow our suggested steps. Performing routine observations will make you more agile to change, so don’t hold back and continue this route of daily observations.
Determine the monitoring area
If the axes are well defined, you can guarantee that the information collected is relevant to your activities. Then group the funniest words. There may be many different watch axes, one of which may be classified as a journalism axis, while others may be precision axes.
find effective tools
It is important to remember that the effectiveness of monitoring depends on the performance of the tools used. Therefore, once the axes are selected, it is imperative to employ tools that match your expectations. If you choose the Pocket solution, you’ll be able to select the articles you’re interested in and view them after hours. This is the best option if you do sector monitoring. There are also tools that allow you to be alerted when relevant keywords appear, which is essential for monitoring your electronic reputation.
source selection
With the keywords you found, you can now search for websites, blogs, forums or newsletters covering the same topic. Browse news sites and their dedicated sections. Find influential professionals on the topic on social networks. Also, don’t hesitate to look for curators that filter monitoring axis data. So, your source could be a competitor’s blog, a company that complements yours, or a well-known media outlet.
Prioritize resources
Once you have selected your sources, proceed through these steps in order of priority so that monitoring is properly organized. This way, you can more easily focus on only the most important information. In fact, categorize the various sources available to you according to your monitoring goals, your customers, or the topics they may be interested in.
Take time for daily monitoring
You have to count your standby time well to not get bogged down in information waste and stay productive. To do this, set what time you plan to do the day before based on your activity and your chronobiology. Watching is a task that doesn’t require a lot of brain activity, so you can do it during your off hours.
During this time, you will process all classified information. Then you have to copy the link in the file directory to avoid loss and transmit this information with a small comment and finally share it on social networks.